Visibility Asset · Document

Lead Magnet

The free thing worth paying for. A lead magnet earns the email by delivering one real result — and it earns the next yes by leaving them more capable, and more curious, than before.

A great lead magnet solves one specific problem completely — not ten problems partially. Define the single promise first, then build the smallest thing that delivers it. Each section guides you; saves automatically.

The Pattern Unblocker

Trying to include everything? That’s fear, not generosity. A lead magnet earns trust by solving one problem completely. Name the single thing they’ll be able to do after — then cut everything that doesn’t serve it.

01

The Promise

The title and the one outcome. If your ideal client can't tell in five seconds what they'll be able to do after, it's too broad. Name the single result.

Example — title
Find Your Permission Pattern — the 10-minute assessment that names the exact way you've been building from the outside.
02

Who It's For

Name your ideal client precisely. The more specific the person, the more magnetic the magnet. A clear "this is for you" beats "this is for everyone."

Example
For the capable business owner whose work looks right on paper and has quietly stopped feeling like theirs.
03

The Structure

The 3–5 parts that deliver the promise. Keep it tight — a lead magnet they finish beats a guide they abandon. List the sections in order.

Example
1 · The four patterns, briefly
2 · Twelve questions to find yours
3 · What your pattern costs you
4 · The first move to close the gap
04

The Bridge

The last page. Name what they're now ready for, and point to the next step with you. The magnet completes one result and opens the door to the next.

Example
Now that you can name your pattern, the work is closing the gap it creates. That's exactly what Permission Granted™ is for.
AI Accelerator

Draft it in minutes.

Paste a prompt into ChatGPT or Claude, swap the [brackets] for your notes above, and let it draft — then bring it back here and make it yours. The prompt already carries your brand voice.

Prompt 1 · Design my lead magnet
Act as my offer strategist. The one outcome: [what your client can do after]. Who it’s for: [the specific person]. My paid next step: [your offer]. Propose a title, a 3–5 part structure that fully delivers that one outcome, and a closing bridge to the next step. Voice: a thoughtful guide, not a motivational coach. Write to "you." Recognition over persuasion. No hype, no exclamation points, no emoji — plain, literary sentences with the occasional em-dash turn.
Prompt 2 · Name my lead magnet
My lead magnet helps [person] [do one thing]. Give me eight title options — clear over clever, specific over broad. A reader should know in five seconds what they’ll get. Voice: a thoughtful guide, not a motivational coach. Write to "you." Recognition over persuasion. No hype, no exclamation points, no emoji — plain, literary sentences with the occasional em-dash turn.